One year in the Philippine market, and the shape of the business has changed. Pretty Skin & Lamelin began as a distributor of Korean skincare. It now runs a wellness centre, a salon, and an education programme, alongside the product range.
The first anniversary was held at the Dermstead Wellness Building, bringing together dermatologists, distributors, creators, entrepreneurs and consumers. Three announcements came out of it.
Glow Reset Rice + Niacinamide launched in the Philippines. Developed by Pretty Skin Korea, the collection is built for skin under the pressure of modern routines: long screen hours, pollution, stress, short sleep. The routine centres on nourishment, hydration and barrier support.
Katrina Santos was renewed as global brand ambassador for a second year.
The Pretty Skin × RESCENE "Glow Your Way to Seoul" Dance Competition opened nationwide. Teams of five, judged on confidence, creativity and teamwork, in a search inspired by the Korean girl group.
In the press
Manila Standard
Celebrating a year of helping Filipinos achieve healthier skin
Manila Standard covered the anniversary across all three announcements, from the Glow Reset launch to the ambassador renewal and the start of the RESCENE competition.
Read on Manila StandardThe Manila Times
Pretty Skin and Lamelin marks first anniversary with new skincare line
The Manila Times focused on how the business has widened beyond skincare, into Dermstead Wellness Center, B&B Salon, Skin2Confidence and education work aimed at making skincare more accessible.
Read on The Manila Times
