Pretty Skin Lamelin Korea PH
Launches the Rice Niacinamide Line at Dermstead

Pretty Skin Lamelin Korea PH celebrated the official launch of its Rice Niacinamide line on June 29, 2026, at an event held at the Dermstead building. Fittingly, the launch also marked a bigger milestone: Pretty Skin Lamelin Korea PH's first anniversary in the Philippines, one year after the brand first introduced Korean skincare innovation to the local market.

A Full Rice Niacinamide Routine

The Rice Niacinamide line brings together two of Korean skincare's most trusted ingredients, fermented rice bran water and niacinamide, across a complete routine, from cleanser to cream. Rice bran water hydrates and soothes, while niacinamide works to even out tone and refine the look of pores, making the line suited to daily, long-term use rather than a quick fix.

The line is officially endorsed by Charizz Po, who joined the celebration as the face of the new Rice Niacinamide collection.

Inside the Launch Event

The celebration continued with a conversation between dermatologist Dr. Finesse Angelica Evangelista and Charizz Po, unpacking the science behind the Rice Niacinamide line and what makes rice and niacinamide such a well-matched pairing for Filipino skin.

Guests then moved through five interactive stations set up around the venue, each one built to let attendees discover a different part of the Rice Niacinamide line and the benefits behind it.

Beyond the stations, the event was designed as a full experience: guests customized their own bag tags, took photos at an interactive photo booth, tried their luck at a claw machine stocked with Pretty Skin Lamelin Korea PH products, and sampled a spread of Filipino and Korean street food throughout the celebration.

The Glow Crew Challenge

The event also marked the announcement of the Glow Crew Challenge, a new dance challenge inviting groups of five to join for a chance to win a grand prize trip to Korea.

The challenge was announced on stage by Florence Vergara, Mayton Eugenio, Swaggy, Caloy Arevalo, and Jeff Cabrera.

Celebrating One Year in the Philippines

The launch was attended by Pretty Skin Lamelin Korea CEO Mr. Jung Bung Sub, underscoring the significance of the milestone. The event also saw Katrina Santos return as Pretty Skin Lamelin Korea PH's global ambassador for the second year in a row, a continuity that reflects the brand's growing roots in the Philippine market.

Between the new Rice Niacinamide line, the Glow Crew Challenge, and a year of milestones being celebrated together, the event was as much a look back at Pretty Skin Lamelin Korea PH's first year in the Philippines as it was a look ahead to what the brand is building next.

Availability

The Rice Niacinamide line is available now at prettyskinlamelin.ph